I recently read a blog post that said that our industry isn’t particularly good at social media. According to the writer, members of our aviation tribe like tangible results and immediate answers. We embrace technology with proven value. As a result, we are lagging a bit behind the rest of the world in adopting tools like Twitter, Facebook and blogs.
I agree that we lean toward being cautious, that Twitter makes a pretty bad first impression and that many just don’t “get it.” But that is changing. Every week I add at least a dozen new people to my aviation industry network on Twitter. Every day I hear from this network about what is new, interesting and worth talking about.
What about tangible results? What would you pay to forge new relationships with industry journalists, to gain a deeper understanding of what is important to people in aviation, to access a wide network of trusted professionals, or to participate in an active discussion of new ideas on how to promote our business?
The good news is that it doesn’t cost anything, other than the time you invest.
Yes, it does take time, but not as much as you might think. In my book, it is time very well spent.
