Contributed by Kaela Paseka, Graphic Design Lead
Duncan Aviation looks to the future with an updated logo.
Duncan Aviation's logo has been an icon in business aviation for more than two decades. As we looked to the future, our desire for more branding flexibility proved it was time for a logo update.
Mitchell Mauk, a well-known designer in San Francisco and a personal friend of Robert Duncan’s, designed the Duncan Aviation logo in 1989. People like the logo and it has served us well. However, it was getting a bit dated. Mitchell revisited the logo this past spring and made some recommendations for updating it.
At first glance, you might not notice changes to the aircraft block, but the tail, engine and nose lines have been thickened. The text has drastically changed with a more modern font and "Duncan" has become more prominent.
With team members stationed at more than 25 locations throughout the world, our new logo will be gradually implemented over the next few years.
We appreciate your business and look forward to serving you for decades to come.
As the Graphic Design Lead for Duncan Aviation, Kaela Paseka is responsible for all elements of visual communication, including designing for the Duncan Debrief magazine, industry advertising and managing usage consistency and quality of the Duncan Aviation logo and branding elements companywide. Her aviation career began 2006.
